-50% Goal of 50% reduction in our use of wood fiber from the natural forests by 2025

Since Kimberly-Clark's inception in 1872 we have had a focus on sustainable forestry. That focus continues as we lead the way in environmentally responsible fiber use through the following actions:

  • Sourcing 100% of our wood fiber, by 2015, from suppliers that have received third-party certification of their forestry activities
  • Obtaining 90% of the fiber, by 2025, in our tissue products from environmentally preferred sources. This includes Forest Stewardship Council (FSC)-certified wood fiber, recycled fiber and sustainable alternative fibers.
  • Transitioning at least 50% of wood fiber sourced from natural forests to alternative fiber sources by 2025

"Kimberly-Clark has modest environmental impact reduction objectives. It is no surprise, then, that with its strong efficiency and culture of continuous improvement, K-C has achieved or exceeded most 2015 targets. While that is a job well done, there is still more to achieve! I would encourage the company to set its ambitions and goals to a heightened level and speed required by the threat of a climate crisis, the pressures of deforestation and urban consumer waste, and the needs of communities suffering water, sanitation and food stresses."
— Claude Fussler
    Sustainability Advisory Board Member

Fiber Use in 2013

  • Total market pulp consumed by Kimberly-Clark in its manufacturing our products: 4.4%
  • Total virgin wood fiber used in Kimberly-Clark products: approx. 2.40 million air-dried metric tons (ADMT)
  • Environmentally preferred fiber used: 71.7%*
  • Reduction of fiber sourced from natural forest: 24%.

*Refers to global fiber supply

Fiber Use (million MT) 2010 2011 2012 2013
Virgin 2.56 2.48 2.36 2.40
% of total 72.6% 70.3% 71.1% 71.5%
Recycled 0.97 1.05 0.95 0.96
% of total 27.5% 29.7% 28.6% 28.5%
Forest Stewardship Council (FSC) + recycled content 65.3% 62.4% 66.1% 71.7%

As part of our 2014 global GF&TN agreement with WWF, we will report our total use of environmentally preferred fiber for all fiber-containing products. Virgin pulp will include all K-C manufactured pulp, purchased market pulp and third-party contract-manufactured fiber-containing products. K-C began collecting fiber data from third-party contract manufacturers in 2009.

Environmentally preferred fiber used for all business globally: 71.7%

Environmentally preferred fiber used in our global tissue business 83.5%

Moreover, Kimberly-Clark will not knowingly use "conflict wood," illegally harvested fiber or fiber procured from special forest areas, such as primary tropical rainforests, endangered forests, high-conservation-value forests and any areas protected by government authorities. We promote efforts to stop illegal-logging imports through our support of the Lacey Act in the U.S.; the Illegal Logging Prohibition Act in Australia, 14 of which came into effect in 2012 following years of lobbying by environmental groups and support from businesses such as Kimberly-Clark; and the EU Timber Regulation, which took effect in March 2013.

You can read more about this in our Fiber Procurement Policy. In the following sections, we provide additional details on fiber certification, and our plans to reduce our dependence on natural forest fiber.

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